Mon 29 Dec 2008
Search engines value the links pointing to your site as votes . This is how they determine what your site is about, and the importance and relevance of your site in relation to those words. Links from high PageRank sites are considered bigger votes. And votes from trusted and authority sites are also considered more valuable. Links from a .gov or .edu are trusted sites, and will be considered a stronger vote by the search engines.
Though most SEOs know this, you do still read the occasional naysayer. There are even one or two very prominent industry stars that insist they are no more valuable than any other link. This is really just not true. If you run a test on 2 sites, and add .edu links to #1, and standard links to #2, you definitely will find site #1 to rank higher. At Edutextlink.com we have tested this, and we see very regular evidence that they .edu links are taken more seriously by search engines.
That .edu text links are valued higher by the search engines should not be in dispute. When doing any type of random search, you will find .edu and .gov sites ranking repeatedly in the top 10. And that’s even when the .gov and .edu sites are outdated or mostly irrelevant. That’s a fact.
When you think about .edu links and what makes them rank higher, the answer is clear. If a new university were to open tomorrow, links from that site likely wouldn’t have much weight or value. But most of the .edu sites are very mature, huge, trusted sites that are full of information. And they have tens of thousands of inbound links and high PR. This is why the search engines are placing a weightier value on these links.
Its possible that the one or two lone SEOs that deny this value are confused. As long as we keep seeing great results, as long as our clients are rising up swiftly in search, as long as the links are in quality content, we will continue to sing the praises of a .gov or .edu link.