May 2008


by Jason Klein- NPSIS.com

Most network adapters within servers and computers are assigned a unique address known as an IP address. An IPv4 ip address is a address written as four numbers separated by periods. Each number can have a value between zero and 255, so your dedicated server or home computer address format would look somewhat like this 172.16.3.44. You can find out what your ip address is by typing ipconfig at the command prompt (Start, Run, ipconfig) on a Windows Server and by typing ifconfig on a Linux Server. You can use the same command on your home Windows or Linux system to determine your static dedicated ip.

When you lookup websites online, your web browser talks to web servers via their IP address. Advances in technology have made it possible to assign words or hostnames to ip addresses. PC’s use operating systems like windows or linux operating systems. These operating systems use something called a host file to translate the words into IP addresses. On a Windows computer the host file is stored in the c:\windows\system32\drives\etc\ directory; on Linux and Unix servers the host file is kept in the /etc directory.

Have you ever been to 3111 World Dr. in Orlando Florida? Do you know where that is? You may be able to figure out what location I am talking about but wouldn’t it be easier if I said have you ever been to Disney Magic Kingdom? That is essentially name resolution 3111 World Dr. Orlando, Florida 32830 is equivalent to the IP address and Disney Magic Kingdom is equivalent to a hostname. The server space or website hosting is equivalent to the land that the theme park sits on. So when you register for a domain name you get the name but you also must rent or purchase some “land” or server space for your website to reside. Likewise if you rent or buy the server space but do not register a domain name or an address, no one will know how to get to your website.

If you wanted your computer to look for www.npsis.com using the ip address 192.168.20.34, you would make an entry in your hostfile. The hostfile contains entries that look like this: 192.168.20.34 www.npsis.com. When you access the website www.npsis.com using your web browser, your computer would look for the ip address 192.168.65.14.

For hostname to IP translation on the internet the DNS (Domain Name System) is commonly used. When you type www.npsis.com or the name of your website design store or the website name of your company, your computer contacts a DNS server to find out what IP address goes with the domain name or URL that you entered. Whether you are setting up website on a webserver or an email server you need a domain name.

Be sure to choose a domain name or website address for your business that is easy to remember and if possible choose a name that relates to your business or service (i.e. tomsgarage.com). You can use this to your by registering multiple website addresses and having their website design optimize the web pages for all those key words. You can then point multiple website addresses at your website (i.e. sarahs-hair-studio.com, bestlocalhairstyles.com and quickperms.com).

Website domain names are reserved on a first come, first serve basis. So if you have an idea for the perfect website address, you should reserve it before you’re your good idea is taken by somebody else. There are many companies and individuals who potentially popular domain names and resell them for a profit.

If you are dealing with a website design store or a web designer you will want to absolutely make sure that you own the domain name and not them. When you purchase a domain name yourself you better protect yourself from predators looking to take advantage of you.

About the Author:
by JD Theis

Search engines have now become an essential part of ecommerce. Whenever we want to search for a product, company, service, idea or cause, we use search engines. It has to be remembered that a majority of people who are looking for anything on the web use descriptive and generic words for searching online and not brand terms of names. If a website does not have search engine visibility for those words it will never be even seen by the qualified public. Here comes the need of SEO services. In addition to that, the searchers usually have a mind set that the websites that are showing up in the top half of the top page of the search engine results are the significant players of the field. Therefore, the search engine visibility of websites is a significant factor affecting the brand recognition of the company online. In order to build up the visibility of your website over the web, you need to follow some of these essential steps:

Optimizing the web content of the website: Begin with researching on keywords. Try to figure out which words people usually enter into the search bar when they search for a service provider like your company. Generate appealing and interesting web content using those keywords. The extent of optimization of your web content decides how much visibility your website has on the search engines. You can also use professional SEO services for doing the necessary work for you. Sending out press releases optimized with these keywords: It is a fact that a press release optimized with keywords can bring your website instant appearance on first pages of the search engines but you need to make sure that each press release should contain newsworthy and relevant content. News engines, related websites and search engines will pick up your press releases thus automatically increasing in-bound links for your website and raising your search engine visibility. Do not forget to add all press releases to the content of your website. Sending out e-newsletter containing useful information: By this, you can help your customers to know how your company works and what you can do. Add the e-newsletter to your company website and offer the articles to e-zines and other websites for free. Writing articles: You can also write articles for newspapers, magazines and other websites and add them to your web content also. Starting a corporate blog: By this, you will be able to build a plethora of content over the Internet and to have your company make appearance everywhere.

Search engine visibility can build your company and make you a leader of your field by bringing you larger web traffic that can really convert into prospective customers.

About the Author:
by James Smith

Are you one of those people wondering what wrinkle cream reviews you should read, before deciding on the best wrinkle remover cream? Wondering which product would work best for you?

The answer to these vital questions is that, you should read the trusted advice of independent groups of past users of such products. Read their reviews. If you want to know if you should buy wrinkle cream the answer is, Yes!

Is it possible to find other good working wrinkle cleansing or reducing products? Yes others do exist. But, one of the things you should know initially is, the essential things a safe and effective product to tackle this problem should posses.

What are some of these things? A solid working wrinkle eradication or reduction product shouldn’t leave you with negative side effects or any body harm. Some of the products out there can leave you with harmful side effects. You should for your own good avoid such products. The good news is that there are good working products out there without any negative effects.

One other vital characteristic of an effective wrinkle remover cream or product is that it should be good enough to remove or drastically reduce such things as the black circles which many times appear around the eyes. Taking away such marks will bring out a more lovely, beautiful and healthy skin.

So if you should buy wrinkle cream, watch out for these characteristics. A good anti wrinkle product should also take into consideration, the fact that different people have different skin types. An effective anti wrinkle product would address this concern.

Wrinkle cream reviews web page should address these things. Some of the anti wrinkle products out there costs a lot while others do not cost too much. Price isn’t the most important thing to look out for.

Very fast working, safe and effective products now exist to take care of this problem. Your happiness, health and beauty is what is important here and not the amount you will spend, when you find the right product.

You need to instantly take care of those wrinkles. View the contents of a good wrinkle cream reviews web page. Go for a safe and effective wrinkle remover cream and get back your beautiful skin!

About the Author:
by Trevor Murrow

The Internet is an incredible resource for finding awesome online freebies. You can actually find very cool things like offers to get a free iPod for simply spending a little bit of your time if you know exactly where to go and what to do when you get there.

Most people do not realize that the competition between advertisers online is so fierce they have enlisted the assistance of give aways like those that give people a chance to get a free iPod just to get potential consumers to take a look at the products and services they are selling online.

What advertisers have realized is in order to get web surfers attention in an extremely competitive marketplace, offering a chance to get some high end electronic device, free groceries or gift cards is an extremely effective way to gain exposure for their company, products or services.

It is a very simple game of numbers these advertisers play that basically bets upon the fact that if enough people would like the chance to get a free iPod that some of those people will convert into sales of their products or services and yield a profit over all.

You can find these types of sites all over the Internet but understanding the places to go and things to do to give yourself the best chance of actually having these freebies delivered to your home is the key.

The really cool thing is there are people who have spent their time going through all of these programs and documenting the very best offers and ways to get a free iPod or anything else they may be offering for your time.

Once you understand how the process works you can find the right sites and spend a little time getting a constant stream of freebies delivered to your door.

Imagine being able to get you son or daughter that gaming console they really want but you cannot afford absolutely free. What would be more awesome than spending a few minutes online and receiving a gift card that allows you to take the family our for dinner on a Friday or Saturday night without having to spend a dime.

All of these things are possible thanks to the billions of dollars being spent online and increasing every year that is driving merchants and advertisers to go to extremely lengths to get their piece of the spending pie.

The fact of the matter is the company that is selling something like pet supplies may never have the chance to gain market exposure online. If that same company is willing to offer a promotion that gives away something that people really want then it also gives them the chance to gain that product exposure they want so bad.

You can be the benefactor of that companies desire to spread the word about their business to as many people as possible. All you have to do is learn to play the freebie game.

About the Author:
by Bob Kekoawiki

While doing business online you have to be competitive. In order to give your site an edge over others you need to equip yourself with proper knowledge and tools. Almost all websites are scrambling to improve their rankings on search engines and if you’re lazy for just one moment you will be left in the cold with countless other failed sites.

SEO (Search Engine Optimization) is a widely used term today by many e-commerce sites. For the past few years and probably for the next decade or so, In order to locate sites of interest on the internet search engines will be and are being used to locate product or information they need.

Most users only go over the first ten results of a search engine. The success of a site is measured in terms of where it is placed on a search engine search result. It’s good if a site is listed on the first page and excellent if within the top three. A higher ranking site has a higher probability of being clicked. More traffic means more business.

Grabbing the top spot and improving your rankings even further is imperative. In e-commerce, everyday is a fresh start for all businesses to rank themselves higher using search engine optimization techniques. It’s of the utmost importance that your rankings improve daily.

What really is search engine optimization and do you really have to use it? The answer to why is a simple one. Search engine optimization makes gets you higher on the search engines, and can easily generate income.

If search engine optimization is done correctly high traffic volume is generated. Let’s just assume that out of the hits that you get 10 or 20% convert to sales. So if you have a hundred or a thousand hits a day, your sales take a boost and you get a good sale turnout. But if you get ten to twenty hits a day, you only make one or two sales if any at all.

Search engine optimization is a process of utilizing tools and methods to get your website ranked number 1 in all major search engine results. Coming on the initial page, and better yet on the first half of the initial page, will guarantee that your website will generate lots of public awareness of your site’s existence. This will result in more traffic, traffic which will eventually lead to potential income and an increase in business via sales.

A fully optimized site requires lots of work. You will have to change many things on your site or add to your site to optimize it. This includes getting information about phrases and keywords that are popular in regards to your site’s niche or theme.

You will have to rewrite your website’s content so that all the right keywords and phrases are within the content without sounding too commercial but on the contrary light and informative. There are a bunch of rules and guidelines that you need to follow to make your sites content applicable and conductive to search engine optimization.

You may need to collaborate with other sites for link exchanges and page transfers as these are important part of optimization. Inbound and outbound traffic generated by other sites among others is also part of the component that search engines use to rank sites.

You can search the internet for help. Tips, guidelines and methods for search engine optimization are plenty to be found. Read articles that explain how to optimize your site in search engine results. The more information and knowledge you have the better you are. All of this hard work will help you in getting you ranked on the top. This requires time and a little effort but the benefits are astounding.

Many sites online will be willing to optimize your site if you are willing to pay. There are also sites that track keywords and phrases and that can help your site. Even Content writers with lots of experience with search engine optimization can help in making good keyword dense content for your site.

Act now and see the benefits garner with search engine optimization. This will result in better traffic flow and in turn more business for your site and business.

About the Author:
by Todd Schuyler SpiderWeb Blogspot Blog Spider Web Articles

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About the Author:
by Joseph Hall

Do you often suffer because of what you initially considered as easy has turned difficult with the loss of time because of procrastination? Also, if you continue to procrastinate because something appeared hard, now due to further delay, has become impossible?

However, you must realize that you will experience true comfort, if you get rid of your laziness by shaking yourself up into action. You may draw comfort from the fact that you are in the company of many that are affected by procrastination. Like many others, you can indeed stop procrastinating and start meeting deadlines, by following a few simple steps that teach you effective time management.

1. Plan your daily must-do activities. Draw up a to-do list; preferably, write it down on paper; or, use a computer if you prefer.

2. Prioritize the activities, if there are urgent things to do, but not important enough to be worried about if not done, put them below the important ones. The more important ones taking precedence over the less important. The idea is based on the established principle that 80% of rewards accrue from 20% of effort directed towards accomplishing important work.

3. Estimate the time required for each of the listed activities after analyzing their complexity. Avoid underestimation, as you may not have enough time to do well a particular piece of work. Similarly, avoid overestimation, for that may leave some activities without enough time. A realistic budgeting of time is necessary. Time allocation is a skill that is acquired with experience. Keep reviewing, and revising your time schedule as you progress.

4. Organize your life. Remember lack of discipline causes confusion, even chaos, in your life. Avoid sloppiness. For instance, leave your personal belongings of daily use, like your glasses, your clothing, your computer etc., in the same place. It eats into your time when you can’t find something you need right now. If you stay organized, you will avoid wasting your precious time and leave more time for the actual work. Apply the principle of doing work first and then taking time for pleasure and relaxation. Reverse the order only at the pain of falling prey to procrastination. You can get time for rest and relaxation if you are efficient in doing your assigned work.

5. If you only see a mountain of work before you, it is very easy to say it’s too much. Start working bit by bit. You may see a mountain at first, but mountains can be moved, especially if you begin by moving just a small stone from it. You know you cannot move the entire mountain all at once. Do not be overwhelmed by the immensity of the task before you. That will put you off. Moreover, you will put off the task for another day, which will never come. Just begin by taking one small step and you will invariably reach your destination.

6. Put first things first early in the day. Remember procrastination grows into a habit by the minute. Begin your day by launching yourself head first into the most important job waiting to be done.

7. Learn and practice suitable mental relaxation techniques, such as meditation. Learn to cope with anxiety, depression, stress and other similar conditions of the mind related to your problems in life. Keep yourself fit, not just physically but mentally as well.

About the Author:
by Terry Stanfield

The landing page design that you use on your website can make a big difference in how many customers or clients that you attract. It’s very important that the landing page design be specifically set up to accomplish a goal. You can use search engine marketing to get new clients or customers to click on the website’s landing page but then what happens? A strong landing page design can close the deal, but a weak landing page design will send your clients and customers surfing away.

There are two different types of landing page designs that most websites use. A reference landing page is usually not a hugely profitable design. You can place ads on a reference landing page that might bring in some revenue but overall the point of having a reference landing page is to give the customer some kind of information or draw the customer further into your website. You can also use some search engine marketing and search engine optimization on a reference landing page to draw the customers to another part of the site.

The second type of landing page design that is used by many websites is a transactional landing page. As the name implies a transactional landing page design is set up to get something from the customer. Sometimes the transactional landing page can be used as a sales page to convince the customer to buy your product. Other times a transactional landing page is used to get information or help a customer sign up for something. For example on a transactional landing page there might be an advertisement for a newsletter or information packet about your product or even a coupon or discount offer for your product that customers could sign up to receive in the mail or in their email which will give you the opportunity to collect valuable customer data and to follow up with customers which lead to more sales.

Transactional landing page is focused on have some type of direct contact with the client while reference style landing page is more focused on giving the customer something. You will have to decide what type of landing page is a better fit for your business or you can set up different landing pages that use each type of landing page design.

Search engine marketing is still the most effective way to get clients and customers to your web page. The best landing page design in the world won’t be effective unless you get customers and clients to the landing page. Use search engine optimization strategies on your landing page design by building tags into the HTML coding on the website that use words and phrases related to your product. That way you will draw more customers to the landing page because when the search engine spiders are out searching for web pages with that particular word they will find the tags on your web page and add your web page to the search engine results page.

About the Author:
by Terry Stanfield

Search engine marketing is the process of using search engine optimization to make sure that your webpage consistently is at the top of the heap when customers and client do an Internet search for terms that are related to your product or service. When search engines send out spiders or bots to collect information about different websites that is then used to decide which web pages show up first in search listings these spiders and bots are looking for search engine optimized content, or SEO content. SEO content drives search engine marketing by repeating certain keywords or key phrases a certain number of times.

When the search engine spiders and bots pick up those keywords or key phrases then they put that webpage higher in the search listings then pages that don’t have SEO content. SEO has become very important to businesses in the last decade because no matter how much you spend on advertising when you’re doing business on the Web your webpage needs to be at the top of the search listings page. Search engine marketing can target the major search tools that people use like Google or Yahoo so that you can be sure your webpage will show up somewhere near the top whenever anyone searches for a keyword or key phrase that is found on your website.

SEO content needs to be original though, just copying and pasting the same paragraph over and over won’t help you with SEP. The spiders and bots are programmed to not list sites that repeat the same word or the same phrase over and over. So if you were planning on taking one paragraph or one page of content and using that for search engine marketing it won’t work. For effective search engine optimization you need to have original SEO content.

If you want your website to really be successful good SEM is the key. Lots of companies place online ads and online ads can be effective at reaching particular target markets but when it comes to sheer numbers the highest number of hits that you will get to your site will come from SEO content and using search engine optimization in creative ways to get your webpage listed higher up in the search rankings.

Studies have shown that a majority of people will never click past the first page of search results when they search for a certain keyword or phrase so you have to make sure that your webpage is at the top of the search results page in order to get the most visitors to you site who are looking for the product that you sell. Using search engine optimization can be tricky until you get the hang of writing SEO content and using search engine marketing but once you figure out how it all works or hire a professional to show how it all works you’ll be amazed at the increase in traffic to your website that you will see.

About the Author:
by Gordon Garza

The traffic that is generated to a website is the most important factor of any online business. This means it is imperative that the online businessperson works to lure traffic to their website without fail. It is this hard work in the beginning that will allow an online marketer to see real success in their marketing endeavors.

To develop a website and let it to grow is similar to a tree that requires care from the soil that you plant it in, the correct about of fertilizer and watering. Hence, you have to take vital care of your business at each step from beginning to infinity.

It becomes necessary for the online executives to ensure the world that, their website is full fledged with relevant contents. For this, the individuals have to carry out certain things, such as post web links on other websites or search engines, begin affiliate programs, send emails and write quality articles. It helps to drive massive traffic to any website and the audience recognizes your website as relevant content for their usage.

There are several resourceful plans that will draw large amounts of traffic to a website along with several different approaches to the plans. When a marketer plans to draw large amounts of traffic to their online business they will need to keep in mind this takes time. Without huge financial investment and support and short of a miracle massive traffic will not occur overnight.

Significant Methods of Luring Traffic to a Website:

Below you will find pertinent ways of drawing traffic to a website:

1st. Search Engine Optimization: SEO is not only an essential means of gaining traffic to your website but it is also inexpensive and effective. Users all over the world spend massive amounts of time conducting online searches every day. When people surf the web you can cash in on the traffic generated to your website.

2nd. Pay per click: Another method of luring traffic to you is with pay per click; a little less effective as SEO but it still works. How it works is by registering with a program such as AdWords who place links to your site and will allow you to see traffic generated within hours.

3rd. Article Directories: Article Directories will create a lot of traffic to your site with the submission of articles into the directories. People write and submit quality articles and place them into the directory where links are placed within the articles. The hyperlinks will be highly visible and link to your site increasing your traffic flow.

So you see there are several proven methods that will lure traffic to your online business. The main factor is doing it though. The tomato won’t plant itself!

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