by Wendy Wood

Internet marketers are always on the lookout for quick ways to pass on information to their niche market. After all, the internet is a marketplace for information. A great way to do this can be to purchase PLR (private label rights) or MRR (master resale rights). Firstly, however, it’s important to know the difference between these two types of licensed content so you can decide which is best for you.

Your choice will come down to why you need the content. For example, if you want to sell a digital product which can then be on-sold by your customers, master resell rights content is your best choice.

The big problem with MRR though is that you won’t be able to change it very much. If your purpose is to personalize that content, and make it more suitable for your business, then PLR content is the way to go.

The biggest difference with the way that PLR and MRR files are delivered is the fact that PLR has a file that can be edited such as a .doc. the PLR eBooks can also be split up into different articles, and articles can be put together to form an eBook if you so desire.

Master Resell Rights content however may permit you to put your name down as the author of the content, but that’s about all you can get as far as modification goes. The use and reselling of the content is extremely limited. The license will have more details on this, but if your intent is to resell you probably won’t like what it says.

When it comes to choosing between PLR and MRR products, it comes down to what you want to use it for. If you plan to distribute an eBook so that it goes viral and generates traffic to your website, then the best option is PLR. MRR licenses tend to be a lot more restrictive in how they can be distributed, priced and altered.

But, if the MRR license permits you to utilize the content freely, then it’s a great way to promote your business.

No matter what, if free content distribution is what you are after then PLR is your best choice. It’s a lot cheaper than MMR and will give you the option to make eBooks of which you claim to be the author. While you may not actually be the author, you can claim to be with no copyright issues, which is great for you and your business.

About the Author:
Wendy Wood runs MomPLReBooks, a PLR membership site catering to the mom niche. Give PLR a try, download a free PLR package here.