Sat 13 Jun 2009
If you are looking to promote your services, or launch an exciting new product online, your best option is to turn to video marketing. Quickly being utilized by individuals, small businesses, and the major corporations, this is set to become the hottest marketing method for some time. With us all being well used to TV advertising, this medium is thought to be far more comfortable for people to take notice of, as opposed to pop-ups and banners. Particularly for the increasing number of so called “silver surfers”.
The first thing that will lead your video onto success is to get all the vital components in place. Whether you are going to outsource the project, or work on it with just yourself and a buddy, this remains the same. A weakly conceived video will have the opposite effect to what is intended if this is not carefully considered.
When selecting who to work with on the video, be sure to take a look at any work they have produced before. Do you like it? How was it received? What was the effect on the sales bottom line? Seek references, which any company worth its salt will help you to access. Spending a little time on this now, will reap dividends moving forward, and help you through any issues and challenges that may arise.
It would be useless shooting a video before having the story well put together. Again, are you confident to do this yourself, or do you need some help. You know your product best of all, so it is probably best not to hand over complete control of this task. Remember your audience too. Who are they, do they want to be moved, or amused? Shocked, or comforted? Whichever emotion you go for, it will need an element of excitement.
Another important factor is the video length. Too long, and people will lose interest. Too short, and they will be left confused. This isn’t necessarily a bad thing, and could generate leads in itself. However, a length of about a minute is generally considered a wise move.
Okay, so you have a great team, a great story and a stunning final edit. From here, it is key to promote it in the right way. Posted in the wrong place, or at the wrong time could prove disastrous. However, if you have any lingering doubts, simply head for the social networking big boys and girls.
You will be only too aware that YouTube, Twitter, Facebook, and MySpace are enjoying immense popularity at present. Uploading your videos to these sites is a must, and is free and easy to do. With a worldwide audience in the millions, this is the single most effective method to get your video out there.
Other sites are of course able to carry videos, such as Yahoo! Video and Google Video, and more besides. For a comprehensive list of providers, and traffic generating directories, it may be worth employing the assistance of a professional marketeer.