Thu 20 Nov 2008
The holy grail of internet marketing seems to be getting “free” traffic. Even though you could do a lot with paid traffic, such as pay-per-click, free traffic is great. There are several ways you can get some free traffic to your main website.
Starting a blog, whether on your own domain or even on a hosted site such as Blogger.com or Wordpress.com can give you a great advantage over just a regular website. The main thing that makes blogs great for getting traffic is that they have a built-in RSS feed. These RSS feeds allow search engines and several other directories or engines to index the content of blogs and do this very easily.
There are several social bookmarking sites, such as Digg.com and Del.icio.us and other sites like this. You can “bookmark” your own blog posts and other pages to help them get ranked in the search engines. Often times these social bookmarking “tag” pages will get ranked as well. Although this isn’t a direct link, these pages can serve as bridge pages with links back to your site and these pages rank also rank very well with the search engines.
Some other sites that can help you get traffic and rank well on their own are sites like Hubpages.com and Squidoo.com. If you have done your keyword research and know what keywords are getting searched for, you’ll have an easy time finding keywords that are getting searched, but have very little competition. Using these keywords in the title of your Squidoo “Lens” or your Hubpages “Hub”. Using the keywords in both your title and again throughout the page you create then doing some additional social bookmarking links back to your “Lens” or “Hub” and watch it get ranked in the search engines.
Next to pay-per-click, articles are the best way to get your website ranked and get traffic back to your website. The main reason these article websites are so good is because the pages on which your article shows up are very relevant and the links that are allowed in the author profile or resource box. Many of the good article sites also have a lot of “authority” with the search engines and their article pages rank very well which also means that the link values passed along from these types of sites are very high.
Posting on forums is another great way to generate links back to you site. Find forums within your niche and start contributing to the conversations. Make sure that you’re posting on forums that allow you to add a signature with a link. Also, whenever possible, view the source on forums and see if they add a “nofollow” attrib within the link code. If they do, that forum won’t do much for your search engine optimization, but will work for getting clicks back to your website.
There are a lot of blogs that you can add your comment to. These comments can be used for the search engine benefit by using your keyword phrase as the link back to your site. If the blog is a “popular” blog where many people add comments, the webmaster or blog owner may have a setting that prevent the search engine from giving credit for that link. In those cases, you can use the more popular blogs to link back to your site and simply get some clicks back to your site. This puts some of the pressure on to write comments that encourage the clicks.
Getting free traffic, or even paying for traffic is just the start to making sales and making money. These techniques can be used for non-ecommerce related sites as well.