Fri 24 Oct 2008
Search engine marketing solutions are the big thing in internet marketing right now. People are excited about getting free traffic from the search engines.
Link building and site optimization are the two tactics used in search engine marketing solutions. Learning how to do these two things well will put you light years ahead of your competition.
When you first start looking into search engine marketing solutions you will need to do some keyword research. You must find out which keywords are being searched for that are related to your market. Then you go through the process of setting up a webpage that is based on that keyword phrase. There are a few places that you must place the keyword to let the search engines know what your site is about.
Using the keyword in the content of your webpage is also important to the search engines. It lets them know that your site is really serious about the topic (keyword) you chose. Then comes the most important step, getting links to your website.
Link building can be done in various ways, but it is important to get links from sites in the same general genre as yours. Using anchor text when leaving blog comments is one way. Anchor text is when you embed your site’s URL into a keyword.
Posting in forums or publishing articles are another great place to use anchor text. Forums usually have a place to put in a little about yourself and so do article directories that you can publish to. The more links to your site, the more the search engines notice you and the higher they place you in the search results.
It sound very simple, and it can be, but it is very time consuming. Some smart people out there saw this problem and have developed services to expedite this whole process. One example is article submitters. Since there are millions of article directories it would take you forever just to find them and even longer to post to just a small fraction of them. So, there is a service that takes your article, your information and sends it out to the appropriate directories.
Another of the search engine marketing solutions is to use long tail keywords as web page topics. When you do this you are getting the low hanging fruit. These are keyword phrases that get searches but not many results. When you get ranked for these phrases you get traffic. The more of these long tail keywords that you rank for the more traffic you get. when you get more traffic, the search engines recognize this and start ranking you in other related searches. It is like a snowball effect.
Free traffic is the nice thing that these search engine marketing solutions bring to you. Of course there are services that you can pay for to help you get things done quicker but it is better to know what you are doing first.