Fri 29 Aug 2008
There is no doubt that the content of your site is very important. This will help to attract the visitors to revisit your sites. At the same time it may also help you to boost the search engine ranking. However, you should also exchange links with the other websites when you are trying to drive traffic to your sites.
In the past, webmasters would exchange links casually. They would not consider if they should have link swapping with a certain site. However, you should never do that. You have to think about it carefully before you exchange links with the other sites.
There are a lot of issues you will need to consider carefully when you are trying to exchange links. For example, you will need to think about the pagerank of the website you will link to. You will only exchange links with sites which have a pagerank higher than zero.
The relevance of the web site you will be exchanging links with is also very essentialvital. You should never link to sites with themes which are not related to your site.
There are people who think that you should never do any link swapping since this may actually harm your search engine ranking. Yes it is true that your search engine ranking may be harm if you decide to exchange links with websites which do not really relevant to your site.
On the other hand, it will help the ranking of your site if you exchange links with related websites. Relevance is always the number one consideration when you are exchanging links with the other sites.
In fact, link exchange is not only about search engine ranking. You are trying to exchange links with the other sites in order to drive quality traffic directly from these sites. As a result, you should also consider the positions of the links on the sites.
The last thing you have to keep in mind is that, link exchange is only part of your link building program. The number of links from link exchange should never exceed 25% of the totally number of links you are trying to obtain.