Fri 5 Feb 2010
By carefully deciding on the best pertinent keyword phrases and then using solid off-page optimization, you will be guaranteed increased online traffic for your site. This is good news for online marketers and anyone else needing mass traffic in order to attain online sales goals. It takes some work but is definitely worth the time and effort, so don’t be lazy!
The most important consideration when starting to optimize your website should be keywords. Your web success is determined on how well you can select these; After all, this is what people have entered into Google or another search engine to find what they are looking for.
Keyword phrases should be popular search terms, this means frequent searches are being conducted on Google, Yahoo!, MSN etc. Keywords with a search count of 300 to 500 are good to target. Words with a search count of 500 to 1,000 are great. Search count here implies how many searches per month the term has been searched.
A basic rule of thumb is to select keyword terms that bear a Keyword Effectiveness Index of 10 or better. KEI is a huge, very complex topic, as luck would have it all you need to center on is knowing that the greater the index the easier the keyword will be to optimize.
In other words, a extremely popular search term without too many competing web pages will sustain a larger KEI than a extremely popular search keyword phrase with many, many competing sites.
You should center on keywords that are in high demand, yet not so competitive that ranking in the first 3 page results in the search engines, is within reach.
I need to emphasize, going through the work of off-line optimization using bad keywords is a waste of time. They must be targeted enough to get the targeted traffic but not so obscure that no one is searching for those terms.
By optimizing your website using poorly picked keywords, your final result may be a little more internet traffic, but not getting you the particular type of visitor you had in mind, so it is extremely vital to get this right, the rest of your optimization efforts are influenced by the initial keywords you finally decide to use.