Fri 25 Dec 2009
Google, MSN and Yahoo! each have a local business search program. Orange County SEO experts will list your website and business information with these programs. The benefits of having local search is that your website will appear in Google Map listings and certain search strings. Have you ever searched for a local pizza place online and a map popped up with listings beside of it? Well, those are local search results. You want to be seen.
According to a Piper Jaffray 2008 study paper, 30 percent of all queries hold a city, state or zip code. With 2.6 billion local searches performed each month, the Internet has now surpassed print Yellow Pages and newspaper as a main source for local consumer service information.
Internet users are seeking local websites. Their search behaviors are becoming more sophisticated in order to find what they are looking for. A search optimization strategy that focuses on those local searchers will drive visitors to your site who are seeking specifically what you offer.
To endorse a local business one must get local links (like the local chamber of commerce, other affiliated local businesses, local government sites, donate to / sponsor local charities), links from universal authorizes (news sites and large general directories like Yahoo! and DMOZ), and links from industry related authorities (like trade organizations, niche publications, niche blogs, and niche directories).
Presently lots of small business owners desire to prevent spending so much money on the yellow pages and shift their marketing dollars to the web, I also consider shoppers and information seekers will want the web over the yellow pages in better frequency in coming years. With that in mind, I suppose local search offers a great chance for small businesses (especially) to attain customers on the web. And those of you, who take benefit of this opportunity sooner, rather than later, have the best chance to win in the end.
Visit Orange County SEO to learn more about the Local Search.