Not Sold in Stores

While other online business dead due to lack of traffic, the case is different for PPC advertisers. Getting traffic is not the issue since they can pay to Google or Yahoo for targeted search engine traffic. The only problem left is conversion.

Most PPC advertisers fail due to poor campaign conversion. Below are useful tips to quadruple your PPC campaign’s conversion and make massive money from it:

1. The best way to improve conversion is by using more focused keywords. Think about all the details of problems that your potential customers might encounter.

2. One-word keyword won’t convert at all. Keywords like printer, registry, virus and marketing won’t convert. One of the best keywords is problem name keyword.

3. Expand your keywords by searching at shopping sites. Popular products will be listed in one place and you can use it to get keyword ideas.

4. Google Keyword Tool can help you brainstorming for huge, targeted keyword list. Don’t be deceived by the number of search volume. Pick one keyword due to its details.

5. Don’t send all traffic to homepage. Instead, understand what the searchers are looking and use different page for different keywords. Don’t forget to mention the problem that people are looking for in the headline. Change the graphics, and add relevant content. The more relevant your content, the higher conversion.

6. Adding video to your landing page is proven to improve conversion. However, keep in mind that videos can also contribute to slow loading pages. Therefore, embed at most two videos from video sharing sites like Youtube or Viddler.

7.Make sure you collect your reader’s email. Based on research, most visitors will leave without buying anything if you don’t collect their emails. That’s why, if you want to get more conversion, collecting emails is very important.

8. Add trust and credibility. People tend to avoid scam and skeptical when buying from unknown person. Therefore, you need to build more trust by adding your own picture, about us, contact form and privacy policy. It would be better if you have forums where your visitors can chat with you about your products.