by Gus Kalakis

If you’re law firm SEO efforts have managed to get your firm’s site to the top of the search engine results for the key phrases you’ve targeted, congratulations.

But don’t get fat and happy, this is just the beginning.

Now is the time to consider building practice-specific sites that target a particular area of law that your practice.

In a nutshell, you will be building micro-sites that are focused on more specific related keywords.

When properly implemented, you can spread your reach and increase your real estate in the top search engine results.

One important thing to remember when building practice specific sites is that they should vary from one to another and from your main site. If the content and structural components of your microsites are too similar, the search engines will discount these sites as duplications of each other.

These practice-specific sites need to be able demonstrate value on their own. For example, if your main site just covers some basics on personal injury law, your personal injury law micro-site should delve much deeper into the subject. In general, when using this law firm seo technique, you need to make sure that you are thinking about the same conversion aspects as you would on your main site (i.e. contact form, whitepapers, and calls to action).

Once implemented, you now have more than one site at work for your law firm. This is analogous to having multiple ads in other media. Different color, design, and content will appeal different visitors. You will be able to capture a bigger portion of the targeted search market.

This article provides some basic information about the law firm SEO strategy of practice-specific sites. However, there is much more to consider on this topic. Not implementing this technique properly, can lead to ineffective results. That is why it is important to fully understand the nuances of micro-siteing before diving in.

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For more resources on these questions, please visit our law firm search engine optimization blog. The final analysis on practice specific microsites is that they are a great law firm search engine optimization technique to expand your law firm’s presence on the web.